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This fashion e-commerce client boosted its topline by 15%, reduced lost business & grew its logistics network

Updated: Feb 29



A fast fashion company that offered quality apparel at affordable prices and prided itself on ensuring a sustainable supply chain started facing a surge in demand during the holiday season, resulting in discrepancies appearing between designs and views. They had to quickly redesign their storefront to represent and communicate the brand’s vision.

91social stepped in and helped them deep dive into the baseline performance for the former version of the One Quince application, identifying the bottlenecks in the workflow. The team then worked on optimizing the resource allocation and tuning the order management backend to improve customer response times.


We designed an all in one tool integrated with a Shopify storefront for all stakeholders to view real-time information on their inventory, supply chain, logistics and operations on configurable dashboards, further increasing the application’s responsiveness by 10x. The process workbench drove process discipline, aiming to streamline the alert of order tracking and mishaps on the same page, making operations easier for non-technical business ops teams and vendors working on Shopify’s order listings. Whenever a user logs into a Shopify store and makes an order query, the process workbench tool automates the listing of order details on the tool’s dashboard. All the stakeholders can track the whole order cycle right from initiation to fulfillment, ensuring a prompt and frictionless experience for customers.


We also provided our client with market-ready engineers for their global network of fashion logistics, who helped with fixing bugs during the winter holiday season surge in demand, integrating new features in the product architecture and certifying the system to modulate it for their worldwide network and growing load.


Roadrunnr from 91social is a solution that preemptively deals with technical issues in the form of any stakeholder’s query throughout Shopify's supply chain. Right from deploying vendors on the Shopify platform to tracking real-time visibility of orders and customers raising complaints, 91social filled in the business and technical support role for our client. Assessment of issues on the Confluence dashboard right after their occurrences and resolving those in accordance made 91social a positive and key contributor to Shopify's global network of affordable and sustainable fashion logistics companies.


91social helped this client tune their order management backend to improve response times from 20 seconds down to 2 seconds, and customized application configuration to anticipatorily handle operation logistics and user experience for a projected revenue of US$ 100-150 million for FY 2023-24.





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