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Product Development

Products built the right way, always

Whether it’s building an online store, a data warehouse or a workflow engine, we only take up work we are good at. We’re comfortable saying no to clients whose requirement is not our area of expertise. And to clients we are fortunate to work with, we guarantee the product is designed and scaled well, and goes live on time.

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Web and mobile apps

We build SAAS, consumer and enterprise apps, for web and mobile; shopping carts and admin consoles to complex low code workflow editors. The tech stack we use is React, React-Native, Flutter, Kotlin, Swift including offline data, SSE, SSR, page speed, monitoring and user analytics.

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Online stores

We create tailor made ecommerce experiences from shopping to delivery, including storefront, product, inventory and order management. We build online stores that are fully integrated with shipping providers and provide a control panel to ensure smooth flow of orders. We also create solutions for Shopify, Bigcommerce, Unicommerce and marketplaces.

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Business systems

We build business systems such as ERP products, workflow engines and rule systems, also integrating third party products and SAAS services when required. We always advise our clients to have a central business cockpit system to provide visibility and control over their entire business.

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Solutions for fintech companies need to be secure and robust to provide a smooth customer experience. We built solutions for credit card statement processing, payment gateways, lending systems, a PCI-DSS credit card store, and a reconciliation system for payment transactions.

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Data Engineering

We build data pipelines to extract, cleanse and enrich data so it is ready for analytics and AI/ML models. We design and create solutions for on-premises and cloud data warehouses and data lakes, optimized for maximum throughput and minimum cost.

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Cloud solutions

We cover the big ones like AWS, Azure and GCP as well as new and exciting ones like DigitalOcean and Rackspace. We put the right mix of cloud services of containers, block storage, serverless and app services to ensure a secure, scalable and cost effective solution.


Product dev, the 91social way

"Give me six hours to chop down a tree, and i will spend the first four hours sharpening the axe."

-Abraham Lincoln

This quote sums up our approach to software development and everything else we do. We spend quality time designing the solution and execution plan to build the product with speed and clarity. The process matters as much as the end product, which is why we’re obsessed with the journey as well as the destination.

1. Coding = Thinking + Typing

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We believe coding is 80% thinking and 20% typing, so we prepare UX wireframes, detailed design and program specs, data model and API specs, functional and performance test plans, production deployment and monitoring plans and then start coding in agile sprints of 2 weeks. We deploy the first version in 10-14 weeks and subsequent deployments every 2 weeks thereafter. Fast iterations of incremental features get market feedback quicker and help to course correct.

2. Engineers own the product

There are no project managers at 91social; clients talk to engineers from Day 1. We believe engineers should own and drive the product development without any filter of project managers. A senior engineer leads the tech discussions and guides the entire team on the product build.

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3. Project facilitators facilitate

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While there are no project managers, we have project facilitators who help developers deliver the product on time and to the spec. Developers need help to coordinate meetings with clients, communicate status, prioritize tasks, run daily standups, notify blockers, plan vacations and ensure discussions are recorded and action items followed up. Facilitators help with all this, ensuring developers get all the help they need at the right time.

At 91social, we designed this approach combining industry best practices with our 25 years experience in building software products. Let us partner for your next product.

Our track record


Repeat business from clients YoY


Clients refer us to their network


Projects delivered



Client stories

Exponential growth: From 2 Java developers to 30 in just 5 years

A fintech company built a PCI-DSS compliant store and created a process workbench, pivoting the best-in-class design management process. What’s more, it improved visibility across the organization with minimum technology team involvement. In other words, the product spoke for itself, just how we think it should.


Finding a Zuora administrator in 4 hours

A payment gateway company built a scalable and modular regulation-compliant mandate management and payment reconciliation system that could support a transaction volume of INR 50 crores per day. They were also able to onboard a banking partner onto their platform in just a few clicks, with a little help from 91social.

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